The beauty brand EQUMAL has been founded by the TOP Korean beauty Youtuber lamuqe who has 100 million followers in 2019. The vision of EQUMAL is listening to the consumers' needs and aims to produce the unique and unprecedented high-qulity products.

The main product of EQUMAL is the NON-SECTION GLOWY TINT with the design patent of the lip spread. The non-section glowy tint has already have five series(Soft Mellow/Little Black/Flat White/MPBB/Informal) by now and more excellent products are being develpoded. In addition to that, EQUMAL also have the make-up tool category. It has produced eye/face makeup brushes and puffs which are popular and selling well as well.

EQUMAL is based in Korea Seoul. It has start to export to oversea since 2019. EQUMAL exported to China, Japan, Singapore, Russia, America successfully, distributing and selling well now. In particular, the products in Japan are very popular. In the future, EQUMAL will try the best to approach more consumers who are interested in Korean beauty from the other countries like South-East Asia and let the more people to know and experience the fantastic products made by EQUMAL.